Articles: Publishers

Tutorial: How to Create an Ad Zone

So you've signed up for an account, your website has been approved, and now you want to know how to create your first ad zone. This step-by-step guide will show you exactly how to get started.

1. Login to your account and go to Publishers » Dashboard by hovering your email address in the top-right corner.
Then hover Invetory and click the Add Inventory button

2. On this page, you will enter the details of your ads that will appear in this ad zone. For this step, you will enter your ad zone's Title and various other settings.

Title is a descriptive title of this ad zone. This helps the advertiser understand exactly which zone on your site that he/she is purchasing.

Medium determines the type of property, either website, or desktop app, or mobile app - BuySellAds covers almost every medium out there, the most common being website.

Templates allows you to select the type of ad zone: either image-only, or image+text, or text+description.

Payment model has two options, flat fee for 30 days or CPM (Per 1K Imps).

Cost: You determine how much you're going to charge for an ad spot on that ad zone.

Location is the approximate location of where the ad will appear on your site (.i.e. Top Left, Middle Right, etc.)

Image Size is the size of the ad in pixels. If you want this to be a custom size, you will select Other from the drop-down menu to enter your custom size. For this example, the size of the ad is 125x125 pixels.

Notes, at the bottom of the page, is for you to add more information about where exactly this zone is located or any special instructions you want to give the advertiser regarding that zone.

3. Banners/Maxbanners

Banners is the amount of ads that will be displayed in this zone at the same time.

Max Banners is the number of ads that are available to purchase in this ad zone. If the number of Max Banners is greater than the number you have in Banners, then the ads will be rotated and will share the impressions in that space. So if you do not want any ad rotation, just make sure that your Banners and Max Banners have the same amount in those fields. For example, if you want 4 banners displayed on your site in this zone, and you want to have 4 available spots to purchase so no ads are rotated, you would put 4 in Banners and 4 in Max Banners. On the other hand, if you have a 728x90 ad zone and you want only 1 ad displayed at a time (Banners), but you want 4 total ads in that zone (Max Banners), then those 4 ads would be rotated and would share the total amount of impressions for that zone. This will decrease the impressions for each advertiser in that zone since they would each get 1/4 of the total impressions when the ads are sold out, so you would need to set the price accordingly.

4. Advanced Options

You will also notice an Advanced Options link at the bottom of this page. When you click on this, 2 more fields are displayed which give you a some extra options, but those are described in detail on that page, so I will refrain from going into those here (and save you from the apprehension you might have felt when glancing at a tutorial that is way too long to read. ;))

This concludes what you need to know about how to Create Your Ad Zone. The next step is to Install Your Ad Code for the zone you just created. If you need help with this next step, this tutorial will help you.

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