BuySellAdsPlan a campaign

For publishers / Independent voices. Shared ambition.

Your audience.
Your voice.
Our connections.

You’ve built something people come back to. We help you build a business around it.

Through Carbon, BuySellAds connects engaged audiences with relevant sponsors. You keep creating. We take care of the commercial details.

Become a publisherFind your fit
An illustrative publication and native sponsorship.

Among the voices in the network

Two ways to work together

Built around your audience.
Shaped around your business.

A dedicated sponsorship partner, native advertising that fits your site, or a conversation about both. Let’s find the right starting point.

01 / A closer commercial partnership

Carbon Direct

Your publication.
A dedicated sponsorship team.

Turn your audience and editorial strengths into considered brand partnerships. We pitch your inventory, negotiate with sponsors, and coordinate the campaign from start to finish.

  • Premium sponsorships and sponsored content
  • Social opportunities shaped around your audience
  • Advertiser relationships, contracts, and billing

Need a more hands-on partner?

Ask about exclusive management, from a tailored revenue strategy to new formats and technical integrations.

Explore sponsorship partnerships

02 / A natural fit for your site

Carbon Network

Relevant brands.
Room for your content.

Join a curated network of independent publications and put relevant advertising alongside your content. Native formats are designed to feel at home in your site.

  • Contextual, cookieless advertising
  • Native placements that respect your reading experience
  • Integration through the Carbon Tag or API

Made for the independent web

A thoughtful advertising approach for developer resources, creative communities, and the people building what comes next.

Explore the Network

A team behind your next chapter

You do the publishing.
We’ll do the connecting.

A good partnership should give you more space to focus. We bring the advertiser relationships and the people to manage the moving parts.

Tell us about your publication
01

The right conversations.

We bring your publication into conversations with advertisers looking to reach audiences like yours. Our team pitches the opportunities and helps shape the partnership.

02

The commercial details.

From negotiating the placement to contracts, billing, and campaign coordination, we handle the work that sits around the work you love.

03

A plan that fits your publication.

Start with your audience, your formats, and the experience you want to protect. We’ll help find the right combination of sponsorships, native advertising, and publisher tools.

More ways to support your business

The tools. The insight.
The people to put them to work.

Publisher services to help you understand your audience, manage inventory, and keep campaigns moving.

01 / Audience intelligence

Audience.is

Know the audience behind the numbers.

Audience insights and campaign reporting that help you understand your readership and make a stronger case to sponsors.

Explore Audience.is
02 / Managed monetization

Optimize

Make more of your available inventory.

Managed header bidding that works alongside direct and network demand, with reporting to help you see how your inventory is performing.

Talk about Optimize
03 / Delivery & operations

Ad serving

Good technology. Real people behind it.

The Carbon Tag and API support delivery, while our ad operations team helps with integrations, campaign setup, and the details along the way.

Talk about ad serving

A few useful details

Before we
say hello.

A little more about working together, choosing a partnership, and getting started.

Who is the network for?

Carbon brings together independent publications, communities, creators, and open-source projects. Tell us what you publish and who you reach so we can explore whether there’s a fit.

How do we choose between Direct and Network?

Direct is built around individual sponsorship opportunities and a closer commercial partnership. Network brings native, contextual advertising into your existing site. We’ll discuss your audience, available formats, and goals to recommend a starting point.

Can your team manage our sponsorship business?

Carbon Direct includes an exclusive management option. That can cover a revenue strategy, advertiser relationships, technical integrations, and new formats. We’ll agree the scope and responsibilities with you before getting started.

What does a Network integration involve?

Network placements use the Carbon Tag or API. Our team works with you on placement, format, and setup so advertising fits your publication. The approach is contextual and cookieless.

Your next chapter

Good company.
For what you’re building.

Tell us about your publication, your audience, and where you’d like to take it. We’ll start with a conversation about the right partnership.

Through Carbon, by BuySellAds

One team. A shared belief in the independent web.

Become a publisher

Introduce us to your publication.

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