It doesn't have to be so difficult
We started BSA for one reason: to make buying and selling ads incredibly easy. And we do. But since then, we've evolved to mean much more for publishers and advertisers alike. We operate one of the largest advertising marketplaces on the Web, selling well over 6 billion ad impressions each month. Our approach is unique, genuine, and transparent — that's why thousands of advertisers and publishers love doing business with us. It's just so easy.
It's all about the relationship
In BSA's early days, we were a very small team: we slowly grew from 1 person to 2 people...and crept on up to 3, 4, 5, and 6. Back then, it was all about automation. We had to automate each and every little aspect of the buying and selling process so we could grow to where we are today — without raising outside capital. Now, we're 12 people strong and growing. In these past 3 years, we've learned that relationships are the most important part of our business.
We have a simple formula: build great software that enables profitable relationships between us, our advertisers, and our publishers and the rest will fall into place.
The right tools for the job
We offer the most diverse set of monetization tools for publishers: display ads, RSS feed ads, sponsored tweets, image and text, text links, background takeovers, sponsored content and posts, email newsletter ads, and our most interesting tool — custom ads. Naturally, this leads to unique opportunities for our advertisers, all built into a seamless platform that makes executing ad buys easier than ever.
Mediums
- Web
- Mobile Web
- RSS
- Tweets
- Apps
A trip down memory lane
Here's a brief look back through BSA's history.
- August 2012 Recognized By Inc. Magazine on the Inc500 We are humbled to be recognized by Inc. Magazine as one of the fastest growing private companies in the US over the past 3 years.
- March 2012 Version 3 Launched We released a major overhaul to the marketplace, titled "Version 3," in preparation for the forthcoming launch of our PRO product line.
- November 2011 Fastest Growing Advertising Technology We were listed by BuiltWith Trends as one of the fastest growing advertising technology companies of 2011.
- August 2011 5 Billion Impression Sold We reached another milestone in August, breaking the 5-billion-ad-impressions-sold (in a single month) mark.
- April 2011 RSS Feed Ad Type Launched We added the ability to buy and sell RSS Feed ads in the marketplace.
- March 2011 Sponsored Tweets Launched A large addition to our marketplace, we ushered in Sponsored Tweets. While it was met with skepticism, it's turned into a very popular ad type.
- June 2010 Private Label Launched We launched our private label ad network software with our first partner, Beacon Ads.
- May 2010 MITX Finalist BSA named a finalist for the 2010 MITX Technology Awards.
- September 2009 1.5 Billion Ad Impressions Sold In September we hit a milestone for selling over 1.5 billion ad impressions during the month.
- April 2009 Version 2 Launched While most folks were frantically finishing (or starting) their tax returns, we were frantically putting the finishing touches to version 2 of the BSA software.
- BuySellAds Pro Launched December 2012 We launched our new BuySellAds Pro product that integrates direct sales, ad serving, CRM, and overall monetization management into one powerful interface.
- 50,000th Order Processed December 2011 We processed the 50,000th order through the marketplace on December 14th.
- Fusion Ads and Beacon Ads Acquired November 2011 We acquired one-ad-per-page ad network Fusion Ads and BSA private label Beacon Ads.
- Yoggrt Ad Network Acquired July 2011 We acquired one-ad-per-page ad network Yoggrt Ads.
- Version 2.5 Launched March 2011 We added a slew of new features and improvements to the app.
- AdPacks Launched October 2010 Our one-ad-per-page network AdPacks, launched. Our hand-picked and perfectly priced packs of premium ads.
- Real-time Analytics Released May 2010 A major overhaul to our stats collection methods was completed and we released real-time analytics. Stats in advertiser and publisher accounts update within a minute of each ad request.
- Asynchronous Ad Code Released February 2010 BSA became the first ad network to develop asynchronous ad code.
- Web Innovators Group Award Summer 2009 We presented BuySellAds to a room of ~ 1,000 folks from the startup community in Boston, MA and were thrilled to receive the "Audience Choice" award for the night.
- Time to Get Serious January 2009 For some, this is the beginning of the New Year. For us, this was the day BSA transitioned from a nights-and-weekends project to a real company.
- Sold our first ad February 2008 We used a thumbtack to pin our first dollar to the wall. BSA opened for business and sold its first ad to FreshBooks on CSSElite.com. For all of 2008, BuySellAds was (quite honestly) a late night and weekend project as we worked to build it into a real, sustainable business..
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