Level-up B2B Marketing
Growth lessons and career tips from senior marketers
Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. In the second season, we’re talking to senior marketers from Asana, Buffer, Intercom, and more about content marketing and syndication.
Ashley
Kemper
Season 2
Aligning Organic and Paid for More Impactful Content
Most companies split out marketing into the organic side and the acquisition side. At Asana, they’re breaking down that barrier for more explosive growth. On this episode, Ashley Kemper explains how she’s leading the merging of the two teams, what impact it has had so far, and how content marketing fits into both sides.
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Louis
Grenier
Season 2
Mastering the Fundamentals of Content Marketing
Growing a business through content marketing is a difficult task, especially when everything changes so quickly. On this episode, Louis Grenier shares a refreshingly honest perspective on the mistakes and lessons learned from managing Hotjar’s content strategy.
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Benji
Hyam
Season 2
Content Promotion Strategies for Growth
Content can’t be successful if no one sees it, but that’s getting harder nowadays with diminishing organic reach on platforms. In this episode, Benji Hyam of Grow and Convert explains the reckoning happening in content promotion and how marketers can adapt.
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Brandi
Smith
Season 2
Serving Up The Right Content At The Right Time
Understanding how content marketing leads to revenue and growth is something we know intuitively, but for most, it’s still more art than science. When it comes to measuring the success of content marketing campaigns, it’s imperative that companies start to align their demand generation and content teams. Companies like Uberflip are beginning to find interesting ways to maximize on the opportunity.
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Sara
Yin
Season 2
Using Content for Demand Generation
Content is integral to Intercom’s growth strategy and company culture. In this episode, we go behind the scenes of Intercom’s content strategy with senior editor Sara Yin. She gives actionable advice into how she gets experts to contribute to the blog and how Intercom is deepening alignment between the content and demand gen teams.
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Kevan
Lee
Season 2
The Evolution of Content Strategy
Content marketing is the foundation of Buffer’s marketing strategy. In this episode, we talk with Kevan Lee, who joined Buffer as a content writer and now serves as VP of marketing. He shares how Buffer’s content strategy has evolved over the years, how editorial and conversion teams can work together, and the future of content marketing.
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Dave
Gerhardt
Season 1
Fueling Growth Through Brand
What would you do if you had 7,000 rivals competing for your audience’s attention and budget? Dave Gerhardt, Drift’s VP of marketing, focused on building a magnetic brand—and it worked. In this episode, Dave dives into how brand lays the foundation for growth, how Drift communicates brand on different platforms, and why best practices are actually holding you back.
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Melissa
Romig
Season 1
Leading Amazing Marketing Teams
Melissa Romig spent 16 years at agencies before joining MOO as its digital marketing director for North America. In this episode, Melissa shares her best tips on empowering and building up marketing teams, navigating the uncommon space of B2B ecommerce, and the value that branding campaigns bring to growth.
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Jackie
Davis
Season 1
Creating Wild, Predictable Growth
Jackie Davis has architected digital marketing campaigns for some of B2B tech’s biggest names. Now, she’s sharing all of her best tips. Listen to learn how to scale up digital marketing from scratch, get internal buy-in for less traditional channels, and prep marketing campaigns for anticipated IPOs.
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Holly
Chen
Season 1
Blending B2C and B2B for Growth
Holly Chen is the brain behind brand awareness and user acquisition campaigns at Slack. Listen to learn when and how to invest in brand marketing, which B2C tactics helped Slack shoot past their B2B competitors, and the value of investing in uncharted channels.
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Jordan
Woods
Season 1
Marketing Lovable Products
As a product marketer, Jordan Woods helps users find, understand, and use FullStory so they can create better digital experiences. In this episode, he shares actionable advice for navigating constant pushback on product updates, creating better landing pages (it’s not the usual stuff), and selling the value of brand marketing to even the most performance-obsessed marketing teams.
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Sam
Mallikarjunan
Season 1
Putting Yourself Out of Business
It’s no secret that growth starts by understanding your audience, but what does that mean in practical terms? To find out, we talked to Sam Mallikarjunan, who has managed marketing teams across HubSpot for more than seven years.
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Season 1
Everything We Did Wrong When We Launched a Podcast
Season 1 of Re:Growth is packed with marketing knowledge, but it also taught us a lot on the production and launch side of things. Looking back, there’s a lot of things our team did well, did terribly, and will never, ever do again.
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