Over the last six months, our team has been working on a brand refresh to align with BuySellAds' identity and establish where we fit in the advertising ecosystem. It's been a long time coming, and I'm excited to finally share the final iteration.
In celebration of the site's launch, I wanted to dive into why we decided to do this in the first place👇.
BuySellAds is scrappy by nature. We roll up our sleeves with every challenge that comes our way. We seek ways we can do more with less. We're hyper-focused on helping our clients reach their goals. These are the types of things that have made BSA a successful company the last 14 years. And these are the things that will continue to drive success.
It’s tough to explain everything that BSA does concisely. Our platform, tools, and services are multi-faceted, and it's been challenging to fit them into one neatly packed message. As the company evolved, we knew we needed to redefine how we talk about BSA both internally and externally.
So we got to work. We sorted through industry insights, spoke to our customers, conducted internal interviews, and participated in brand exercises to adopt a messaging framework we could work with. All of this sparked the initial idea of designing a new website. So for the last 6+ months, we've been working behind the scenes to bring the new BuySellAds to life.
We were drawn to the concept of being connectors. We help curate access to the best publishers and advertisers in the fields of design, development, consumer, and crypto. We are excited to show how it all connects with our new design.
BuySellAds has been evolving within the ad industry since 2008, and that's what we want this rebrand to represent—an evolution of what we've been building for so long.
Our goal with this brand refresh is simple. Reach even more advertisers and publishers. Help them grow. And watch them succeed.
If you haven't already, you can check out the new site at buysellads.com.