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My ads are sold out on my site. What should I do next to increase revenue?

That's great news! This means you are doing things right and advertisers love your site.

There are a few things you can do to try and increase your ad revenue:

  1. You can add some new spots to a current zone that is sold out by increasing both the "Banners" and "Max Banners." You will want to make sure that when you do this, you do not decrease the impressions of your current advertisers, since that could cause cancellations. For example, if you have a zone that displays 4 "Banners" and that allows 4 "Max Banners" then you could raise those to 6 "Banners" and 6 "Max Banners" so two more spots would be displayed in that zone on your site. You also have the option of raising the price for new advertisers if your site's impressions justify this. You can raise the price for current advertisers as well, but keep in mind that there is always a risk that current advertisers will cancel instead of paying the increased price.

  2. You can consider adding an new ad zone to your site at a different size than the zone(s) you already have.

  3. If you don't want to add a new zone or new spots in a zone, but think that your site's page impressions have increased significantly enough to justify a fair price increase, then you can raise your prices for all of your current ad zones. There may be some that cancel due to the price increase, but you may eventually get new advertisers that will pay the higher price.

If you have any questions or would like some advice on how to increase your ad revenue, please let us know.



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