There are several factors that can contribute to the success of your ad sales. Your sales may be affected by one or more of the following factors:
Your ad prices may be too high for your niche market. You will want to research websites similar to yours to see what they are charging. If your prices are too high, it may be affecting your sales. For more information on how to price your ads, you may want to read How to Price and Place Your Ads.
Your sales could also be affected by the location of your ad on the site or the amount of ads displayed in a zone. Advertisers will look for prime spots on websites to advertise on. They usually like spots that are more visible on a page and that don't have too many other ads (or potential ads) around them.
Many advertisers already have ads made at standard sizes that are ready to use right away. If you are offering unique ad sizes, it may be that some potential advertisers don't want to invest in creating new banners for those unique sizes. It is sometimes best to offer more standard banner sizes if you can.
Your website's visitors could be potential advertisers, so you will want to make sure that you have "Advertise Here" callouts on your site so visitors will know about your available ad space. Sometimes this is the most important part to selling ads. If potential advertisers don't know that you have ad space available, and if they can't see where that ad space is located on your site, then they more than likely won't purchase ads on your site.
Your traffic may still be too low. Many advertisers like to purchase a more significant amount of impressions when buying an ad. If your website impressions are below or just around 100,000 page impressions per month, then you may have a smaller audience interested in your ads. Your next step in selling more ad space may be to attract more visitors and increase the impressions on your site.
Make the descriptions of your ad zones very clear about where the ads will appear on your site. Some advertisers will not buy an ad if they can't see exactly where that ad will appear on your site.
If you would like an evaluation of your site and some personal advice to try and help your sales, please open a support ticket to let us know. We will be happy to help.
We tend to answer most support tickets during normal business hours: Monday to Friday, 9:00 am to 6:00 pm (EST). However, we're constantly monitoring tickets, and we'll address urgent issues on nights and weekends, too.Open a Ticket