The estimated impressions for my site are lower than they appear in Google. Why is this?
There are several factors that can make our stats lower here than in Google Analytics. Here are some of the most common reasons:
Our stats only count the pages that have the ad code installed correctly on your site, so if there are some sections or pages where you do not have your ad code installed or some pages in which the ad code is not installed correctly, then impressions on those pages will not be counted.
Our counts exclude impressions from people using browsers with ad blockers turned on, so those impressions will not be counted.
Our counts and Google's counts are not for the same time period. When our system estimates impressions for the first time, it calculates the first 7 days worth of data and then multiplies that amount by 4 to give an estimate for the first month. After you have been in our system for more than a month, then the impressions from the previous 30 day period is presented, so our counts are not for the current time frame that you are seeing in Google.
If you have your Google Analytics tracking code installed twice, it can double your counts at Google, which is not the correct count.
If you have your ad code installed incorrectly, it can cause counting issues. You cannot have the STEP 1 code twice in a page, and the STEP 1 code must be just after the opening
tag of your site.If you have your "Max Banners" in a zone set to an amount greater than the "Banners" displayed in that zone, then it reduces the amount of estimated impressions for each advertiser since ads in that zone will be rotated. This also creates a lower amount of estimated impressions displayed for that zone on your Ad Detail page - which will also be lower than the total impressions of your site that you see in Google Analytics.
Our counts are more accurate than Google's counts for the purpose of selling our ads since we only count the pages with the ad code installed properly, and we only count impressions for those without ad blockers. This protects advertisers from being given impression estimates that are more than what they may actually receive.
If none of the above applies to you, please open a Support Ticket and we will be happy to look into this for you.
Additional Articles
- Which ad size should I use for my zones?
- Does it cost me money to cashout my earnings?
- Do you send any information on income received through the year for taxes?
- Third Party Developers
- How does the waiting list work?
- I use Smarty Templates, and when I add in the ad code it doesn’t work.
- What are estimated impressions?
- What is the minimum amount I can cashout?
- Can I use AdSense in conjunction with ads from BSA?
- Tutorial: How to Create an Ad Zone
- Tutorial: How to Install Your Ad Code
- Tutorial: How to Price and Place Your Ads
- Why is my pending amount less than the price of the ad?
- One browser is displaying my BSA ads, but the other isn't. Why is that?
- I installed my ad code, but my ad zones aren't showing up on my site.
- My ads keep floating left and I don't want them to. How do I fix this?
- My ads are not floating left like I want them to and are displaying vertically. How do I fix this?
- Do you allow filler ad code from other ad networks such as Adsense?
- I clicked on "Update Public Stats", but my Facebook stats won't update.
- I increased my prices, but some advertisers are still paying the old price. Why is that?
- I tried to decrease the price of my ad zone, but the system wouldn't allow it. How can I do this?
- I am a new Publisher, and I need some assistance on how to price my ads.
- Can you give me some tips on how I can increase my ad sales?
- Is there a way to display a CTR average for my zones on the Ad Detail page?
- I am changing the design of my site. How do I change the sizes of zones with live ads?
- Why aren't my ad zones showing up for sale on my Ad Detail page?
- Why is the Transaction History and Earnings total for the same time frame slightly different?
- I just sold an ad. Why isn't the payment from the sale in my account yet?
- I am selling my website. How does this process work if I have live ads on my website?
- Can I sell Twitter ads even if I do not have a website in your network?
- My Facebook, Twitter and other third-party stats are not correct. How do I update these?
- My website was recently accepted, but I do not see any impressions estimated yet?
- I just approved an ad that was sold, but the ad is not appearing on my site.
- CPM - Getting started
- How do I change my Cashout settings?
- Do you allow in-house ads so that I can display some of my own ads for free?
- How do I customize the "Advertise Here" banner on my site?
- I do not see the CPM ad option in my account. Is this option available for all accounts?
- I plan to discontinue one of my ad zones, but there are live ads still in this zone.
- Can publishers offer ad discounts or introductory offers for their ads?
- I do not understand the meaning of Banners and Max Banners. Can you explain?
- How long will the funds remain in pending for an ad I just sold?
- How can I remove the "Advertise Here" box that appears on my site?
- My ad zone is setup to display four ads, but only one "Advertise Here" box is appearing.
- The screenshot for my website is not appearing. How do I fix this?
- My RSS stats are not updating on my Ad Detail page. How can I fix this?
- The estimated impressions for my site are lower than they appear in Google. Why is this?
- Site Key - What is my Site Key for the WordPress Plugin?
- Do you have a WordPress plugin I can use to publish my ads?
- Why does your ad code checker say that I have my code installed incorrectly?
- DFP Integration
- I received an email from the Google Adsense crawler. What does this mean?
Browse all help questions for:
Open a Ticket
We tend to answer most support tickets during normal business hours: Monday to Friday, 9:00 am to 6:00 pm (EST). However, we're constantly monitoring tickets, and we'll address urgent issues on nights and weekends, too.
Open a Ticket