What are estimated impressions?

The estimated impressions numbers you see on site detail pages are gathered by the BuySellAds.com ad code. They are the estimated impressions (also known as page views) for a specific ad zone based on the last 30 days worth of data. When we have less than 30 days worth of data, we make a best guess using the formula ( impressions gathered / number of days ad code has been installed ) x 30.

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