There may be a few reasons for this:
If it says "Pending" next to the ad in your account, this means that the publisher has not yet approved the ad. The publisher has 24 hours to approve or deny your ad.
If it says "Live" next to the ad in your account and you also see that impressions and/or clicks have been tracked for the ad so far, then it may be that you are looking in the wrong location on the site, or that you are not waiting for the site to completely load. Our ads are setup to load after the contents of the site have loaded, so make sure you give the site enough time to load. If the site seems to be taking too long to load, or if you still can't find your ad, please let us know so we can assist you with this.
If it says "Live" next to the ad in your account and you also see that there are 0 impressions tracked for your ad so far, this usually means that the ad code on that site has been accidentally removed. In this case, you will want to let us know as soon as possible so we can contact the publisher to resolve the issue. If the issue is resolved, we will extend your campaign to make up for the lost time. If it cannot be resolved, you will receive a refund.
If the ad is live and tracking impressions and/or clicks, and if you see the zone where your ad should be appearing, then the ad zone may be a rotated zone. This means that the website receives a large amount of impressions, and that particular zone shares the spot with other advertisers in a rotation. You will still receive the promised amount of impressions for your purchase, but it may be difficult to see your ad appear, even after refreshing the page several times.
We tend to answer most support tickets during normal business hours: Monday to Friday, 9:00 am to 6:00 pm (EST). However, we're constantly monitoring tickets, and we'll address urgent issues on nights and weekends, too.Open a Ticket