This Ad shows where the MORE tag is located in all articles, typically after the first 2 or 3 paragraphs. Additionally it shows on the Blog Index.
Ads should be relevant to iOS or Mac users in general or better specific to iOS or Mac developers.
Tweets should be relevant and targeted at iOS and Mac developers. i.e. services, products and events that are of interest for these specific groups. No other platforms. These ads get about 150 to 200 click throughs on average.