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BuySellAds.com: Speeding Up the Internet
The first ad network offering asynchronous, non-blocking JavaScript ad code
BOSTON, MA – Feb. 10, 2010 – BuySellAds.com, a company that helps online advertisers and website publishers buy and sell ads better, announced today that it has released asynchronous, non-blocking ad code.
In geek-speak, asynchronous is a heavenly term. Nearly all advertisements on a website are served using JavaScript from a third party ad network provider. When any browser downloads the ad code that displays the ads, it blocks everything else on the page from rendering. And, while this process may take less than a second of the user’s time, it is noticeable and it is a big problem.
Remember the day Michael Jackson passed away? Several news websites were crushed by the traffic and crashed. It wasn’t because the news websites could not handle the traffic; it was the ad networks blocking ad code that slowed things down.
If the major ad networks like Google AdSense, Yahoo! Network, AOL Advertising, and also the popular ad serving products such as Google AdManager and OpenX converted their ad code to be non-blocking, the internet as a whole would become an order of magnitude faster.
“This update is so important not just because our websites will load faster, but because it sets a new industry standard. I hope to see all the other big players jumping on the asynchronous bandwagon soon,” explains Walter Apai, owner of WebdesignerDepot, a consistently "sold out" BuySellAds.com publisher.
Effective today, the new BuySellAds.com asynchronous, non-blocking JavaScript ad code will be the default option when publishers install their ad code. Legacy versions of the BuySellAds.com ad code will still be supported, but the company is committed to aggressively working to convert 100% of its thousands of websites to the new ad code.
“Let’s face it, ad networks slow down the internet. Since online advertising is part of our livelihood it is important for us to do what we can to make online advertising less evil,” says Todd Garland, Founder and CEO of BuySellAds.com. “I genuinely hope that the larger ad networks will step up to the plate and follow our lead on this. A faster internet is a happier internet.”
About BuySellAds.com
BuySellAds.com empowers online advertisers and website publishers with simple, yet powerful “self-service” solutions to the complex problems inherent in buying and selling small batch online advertising on the web. Based in Boston, MA, BuySellAds.com can be found at http://buysellads.com.
BuySellAds.com Launches Premium and Pay Per Click Advertising Programs
BOSTON, MA. (December 3, 2009) – BuySellAds.com Inc. (www.BuySellAds.com) today announced the launch of two new advertising programs: Premium and Pay Per Click. Both programs are in beta and have been rolled out to a select number of publisher websites at this time. These two programs will enhance BuySellAds.com’s existing offering for both advertisers and publishers by allowing advertisers access to additional inventory and publishers access to new ways to make money.
The launch of the Premium offering is also BuySellAds.com’s first step toward providing targeting options for advertisers. Advertisers are able to make an ad buy across specific channels, geographic regions, and also target users down to the operating system (Mac OS specifically).
“The need for a Premium side to the network is apparent to both advertisers and publishers,” said Todd Garland, Founder and CEO of BuySellAds.com. “It enables us to provide a higher end service for both parties – helping advertisers get better results through premium placement and helping publishers properly monetize those premium locations on their site.”
The Pay Per Click offering is a natural move as BuySellAds.com continues to grow. It allows them to provide a highly targeted Pay Per Click offering for its advertisers and a higher quality Pay Per Click ad unit for its publishers. Advertisers will have the ability to target their ads toward specific channels and websites vs. through keyword matching.
“I’m tired of seeing Google AdSense everywhere,” said Garland. “However, the reality is that these Pay Per Click units do very well for publishers – we have spiced it up a bit, added a 64×64 icon as a brandable element and just made the unit look better. So far, we’re seeing great results.”
Until now, BuySellAds.com has only sold display ads at fixed 30-day rates. These new initiatives expand their offering and enable them to secure more ad inventory with publishers.
“We’re excited. Getting these programs live was a big milestone for us, a stake in the ground so-to-speak, and we expect to see impressive growth in 2010 as a direct result from this initiative and others currently in the pipeline,” said Garland.
About BuySellAds.com Inc.
BuySellAds.com provides web publishers and advertisers with simple, yet powerful “self-service” solutions to buy and sell advertising on the web. BuySellAds.com’s easy-to-use interface, knowledgeable staff and commitment to satisfaction make the process seamless for advertisers and publishers alike. For more information, visit www.buysellads.com
Contact:
Email: Press@buysellads.com
Phone: 617-830-2638
BuySellAds.com, a Leading Advertising Marketplace, Premieres New Site Design With Positive Reviews and Significant Traction
Automates Process for Publishers; Provides Open, Cost-Efficient and Targeted Network for Advertisers
Boston, Ma – May 14, 2009 – BuySellAds.com, an advertising marketplace for small to medium sized businesses, today announced a website redesign that makes it even easier for advertisers to work with publishers that provide direct access to hyper-targeted audiences; and for publishers to more easily manage their advertisers.
The new site serves more than 1 billion impressions on over 1,000 highly targeted niche websites each month.
BuySellAds.com founder Todd Garland began the company two years ago because he understood that small-to-medium sized web publishers were spending far too much time managing advertising relationships and working on monetizing their sites- inevitably content and site performance suffered. BuySellAds.com solves that problem for publishers by providing full automation – including, managing advertisers, creative and payments. Additional benefits of the new site include:
- High Payouts – BuySellAds.com offers publishers an industry-leading 75% payout.
- Seamless Ad code integration – BuySellAds.com does not use the publisher’s site to advertise itself. The ads integrate seamlessly onto the publisher’s site, and BuySellAds.com does the work in the background.
- Access to advertisers that want to be in front of the publisher’s audience – Most importantly, by focusing on key niche industries, such as Web designers, BuySellAds.com provides a compelling marketplace that draws in advertisers.
- Exceptional service – Committed to exceptional service, BuySellAds.com works to make monetization seamless for the publisher, providing free consultation on ad placement and marketing.
"Since switching over all our ad inventory to BuySellAds.com we have doubled our income in just one month. We’ve sold out our largest spots and in just a few mouse clicks relieved ourselves of all the administrative burden to boot,” said Collis Ta’eed, CEO at Envato.com.
BuySellAds.com provides a platform for advertisers to find websites that are valuable resources for their specific audience. Every visitor to these sites is a highly qualified prospect for the advertiser.
- Transparency – BuySellAds.com is a marketplace that connects advertisers directly with the publishers who have available inventory. Unlike other ad networks that allow advertisers to purchase without knowing where ads will appear, BuySellAds.com facilitates an open and transparent process between advertisers and specific sites.
- Easy-to-use design – BuySellAds.com’s easy-to-use interface allows advertisers to find publishers based on impressions, price, traffic rank, content category and ad size.
- Exceptional service and low-costs – BuySellAds.com provides advertisers with expert insight and suggestions on appropriate, low-cost publishers to place advertisements.
“With experience as both an advertiser and as a publisher looking for and managing advertisers, we knew that the existing ad networks were clunky, lacked transparency and charged high fees, while “going-it-alone” was time-consuming and difficult. We saw a specific need for a tool that would automate the process on both ends,” said Garland. “The new site allows publishers to focus on content and allows advertisers easy access to high-quality sites that directly target their end users.”
About BuySellAds.com
BuySellAds.com empowers small to medium-sized website publishers to increase revenue while automating the process of finding, managing and delivering ads. The company also helps advertisers find strategic placements on highly-targeted websites via an open marketplace. BuySellAds.com’s easy-to-use interface, knowledgeable staff and commitment to satisfaction make the process seamless for advertisers and publishers alike. For more information, visit www.buysellads.com
Contact:
Email: Press@buysellads.com
Phone: 617-830-2638
